Bestselling author and internationally renowned speaker
Caroline Myss is a New York Times bestselling author and renowned speaker in the fields of human consciousness, spirituality and mysticism, and health. I was excited by the opportunity to re-build her website to improve reader experience, streamline operations and customer support, and get her e-commerce business back on a growth trajectory.
Logical yet warm design
The site design is a balance of clean, logical navigation and information structure softened with painterly, hand-drawn visual elements. It’s a nice parallel to Caroline’s rigorous approach to spiritual teaching.
The site supports an in-depth and extensive library of educational content along with frequently updated events and other news. The ecommerce section of the site supports user memberships with access to audio and video media, live webinars, and online courses.
By all measures, the new site has been a resounding success. Immediately after launch, we saw an immediate uptick in user engagement and increased registrations for the next two workshops alone paid for the investment in the new site.